Chelmsford Museum café wins prestigious tourism award

January 10, 2022 10:46 AM

Pancake Day2 ()The Hive Café at Chelmsford Museum has won a prestigious award from VisitEngland. The café is based in the original Drawing Room of Oaklands House, which houses Chelmsford City Council's museum, and was recognised by the national tourism agency with a Visitor Attraction Accolade for its Quality Food and Drink.

VisitEngland's Accolades are designed to celebrate excellence and promote businesses that go the extra mile to provide a high-quality day out. The awards are based on scores gained in an annual assessment by VisitEngland representatives who try out services at attractions across the country as mystery shoppers. They reward outstanding visitor experiences and provide advice on how to make services even better.

Visit England's Director Andrew Stokes says these awards are a timely reminder of the quality attractions on our doorsteps.

Kellie Elicin, The Hive's owner, isn't surprised the partnership between the café and museum has been a success. She said, "Chelmsford Museum is such a lovely venue. Sometimes when I arrive early in the morning I have to pinch myself that I come to work here. It's been a whirlwind for us over the last three years, setting up a new café just 12 months before the pandemic started. I'm so pleased that we've won this award for our food and drink; it's wonderful for all of our staff to have their hard work recognised in this way."

Due to Covid19, Britain's domestic tourism industry has been hit hard with VisitBritain's latest forecasts showing that domestic tourism spending for 2020 is estimated to be just over half that of 2019. 2020 saw around two-thirds of the value wiped off the domestic tourism industry in Britain; a £58 billion loss to the economy. Chelmsford City Council's Deputy Leader, Cllr Marie Goldman, says the award is an incredible achievement for a new venue under very difficult circumstances. "The Hive has added so much to the life of Chelmsford Museum and it's impossible to imagine Oaklands without this excellent café. I'm so pleased for the team that their creativity and service has been recognised in this way and I'm really looking forward to seeing what their partnership with the museum brings for visitors in 2022."

The Hive Café is open from 8am until 5pm every day for dining inside the museum, outside in the Rose Garden, and for takeaways. Its menu includes vegetarian, vegan and gluten-free options, along with children's breakfasts and lunches, and afternoon teas. Find out more about The Hive and its opening times this Christmas on The Hive website and its social media pages.